The cryptocurrency exchange Binance will come to the aid of less successful companies associated with digital assets. The exchange is already in talks with 50 organizations that have liquidity problems. This information was shared with reporters by the head of the site Changpeng Zhao.

He noted that the decline in the cryptocurrency industry is causing the industry to shrink. In this process, the largest market participants expand their shares by acquiring projects that are experiencing financial difficulties. As an example, Zhao cited a recent agreement between blockchain platform BlockFi and cryptocurrency exchange FTX. According to him, Binance could have beaten FTX to buy the platform earlier, but did not do so.

Binance has the most cash and is able to work with projects around the world, not just in the U.S., unlike FTX, said the CEO of the cryptocurrency exchange. However, Zhao noted that there is no competition between the platforms.

Finally, he pointed out that the company is not going to help everyone. Binance will not fund platforms that are poorly managed; instead, the company will direct its funds to those who are experiencing "liquidity shortages" in this cycle. The exchange itself is feeling confident right now, Zhao continued. So by the end of this year, among other things, the company plans to expand its staff.