Mascotte Holdings, a company with ties to popular American hip-hop artist Kanye West, has filed 17 trademark registrations with the relevant U.S. authorities. All of them are created with a focus on metaverses and NFT, and will operate under the YEEZUS brand.

One of the filings indicates that the company is enthusiastic about the possibility of providing an online marketplace to buyers of cryptocurrencies and all sorts of digital collectibles. Mascotte Holdings plans to extend its initiative to products and goods that are not related to the cryptocurrency industry. It''s about video games, clothes and accessories, for example.

It is noted that the Brand YEEZUS was created in 2013 in parallel with the next released musical album of Kanye West. And not so long ago, the popular performer published a post on social networks about NFT, which he then deleted.

Earlier, another famous rapper Snoop Dogg announced the reformatting of the legendary recording studio Death Row Records into a label in the form of NFT. Some time later, the musician announced the creation of a digital marijuana plantation, recreated in the virtual world of MOBLAND.