The cryptocurrency industry continues to integrate into the world of sports. This time, the main soccer organization of the world, FIFA, signed a cooperation agreement with one of the largest platforms in the field of digital assets Crypto.com. The federation said that the cryptocurrency platform will be allocated the role of the official sponsor of the upcoming World Cup in Qatar.

As stated in the publication of the platform, Crypto.com plans to maximize the benefits of cooperation with the International Football Federation. The exclusive status of the partner will allow the platform to place their logos and advertising not only directly at the stadiums, but also in all kinds of areas related to the tournament.

As indicated by Kai Madati, a representative of FIFA management, the cryptocurrency platform already has considerable experience in working with sports teams and leagues from the highest echelon. In addition, today Crypto.com is the largest platform in this area, with a significant number of users from all over the
world.

Earlier Crypto.com managed to make a partnership agreement with the racing series "Formula 1" and the promotion UFC. At the same time the site continues to cooperate with the French soccer club PSG. And in February of the current year during the Superbowl Crypto.com managed to show its advertising along with other world brands.