The legendary Argentine soccer player, winner of seven Ballon d'Or awards, Lionel Messi has signed a three-year contract to promote the Socios fan-token service. According to the information released on the deal, the amount of the agreement reached $20 million.

It is noted that Messi's obligations to the platform include participating in a number of advertising, as well as educational campaigns. The footballer himself explained his decision to become part of the global cryptocommunity by the fact that he wants to give fans the opportunity to influence their favorite teams. According to Messi, soccer fans deserve it.

The Socios platform currently has partnership agreements with about 130 of the world's leading sports federations and associations, such as the UFC mixed martial arts league. In addition, the service directly interacts with individual racing teams "Formula 1", cyber athletes and major soccer clubs.

It is noted that the platform tokens allow their holders to give their vote for the color of their favorite team's game uniform. It is also possible to choose pre-match music and receive all sorts of bonuses and souvenirs.