Dubai-based global company Emirates has announced that customers will soon be able to pay for services using BTC. The representative office of the company also expressed interest in such technologies as blockchain and NFT.

The management of Emirates said that through the use of modern technology company wants to bring interaction with their customers to a new level. At the moment specialists are not only working on new possibilities in the sphere of payment but also are studying mechanisms of application of blockchain for optimization of internal work of the airline.

Emirates believes that now it is important to further stimulate the increase in passenger traffic, which has been significantly affected by the coronavirus pandemic. The airline believes that the introduction of NFT technology should contribute to this. To this end, the management has announced the recruitment of specialists who are familiar with digital technology.

Like blockchain technology, NFT and metaverses can help the company transform its internal processes. We are talking about introducing new forms of staff training, creating a convenient system of sales and interaction with customers. In this respect, Emirates relies on the experience of other companies that use digital technology.