Famous Italian brand Off-White, which offers its customers premium clothing and accessories, has decided to start carrying out payment for its goods in cryptocurrency. It is noted that such a decision will allow the company to involve a younger auditory.

Off-White will not limit its customers in their choice of digital currencies for payment. In addition to bitcoin and ether, it will be possible to pay in boutiques in Italy, the UK and France with less popular cryptocurrencies. As the representatives of the luxury brand pointed out, their decision was dictated by the increasing public demand for modern technology, including the Web3 industry.

At the same time, Off-White stated that they clearly understand all the risks arising from the significant volatility of cryptocurrencies. The company intends to closely monitor the market to ensure that payments in digital currency at a particular point in time actually cover the real value of goods.

It is noted that this is not the only attempt of the Italian brand to become more open and friendly to a young auditory. Earlier, for the same purpose, the company created an official account in the social network Tik-Tok.