Hyundai Motor has announced the launch of a branded set of non-interchangeable tokens (NFT). The main purpose of this decision is to attract car owners of the younger generation to its own meta-universe.

Earlier, the concern made a short film dedicated to its own token line. It was supposed to introduce potential customers to the concept of a meta-universe from the automaker. Hyundai's management also announced plans to launch a thematic website by the end of spring, which will publish all the necessary information about the company's collectible tokens.

There will be a total of 30 tokens in the NFT lineup, the concern points out. The value of each of them will be 1 ETH. According to Thomas Schemera, head of international marketing development at the company, Hyundai, developing its meta universe with NFT, expects to find a common language with the younger generations.

In parallel, similar innovations are being reported at Louis Vuitton. The French fashion house does not lag behind companies from other spheres and also plans to develop relationships with its clients within the virtual universe. The brand's new project in this arena is Louis: The Game. Dedicated to the founder of Louis Vuitton, the project also includes a distribution of NFTs reflecting the history of the fashion house.