This year, one of the leading music awards, the MTV Video Music Awards, decided to expand the list of nominations with a new competition category. For the first time, international stars will compete for the title of best performer who has performed within the metaverse.

The first contenders for the award for "The best performance in the metaverse" according to MTV will be a total of six musical groups or individuals. Among them are pop stars Ariana Grande, Charli XCX and Justin Bieber, the American duo Twenty One Pilots, as well as K-pop groups Blackpink and BTS.

Earlier, organizers of the event were alarmed by the gradual decline in popularity of the MTV Video Music Awards - the event's viewing figures have been dropping over the past five years. In the industry metaverse industry has seen the opposite statistics, and the trend continues to attract more and more young people from all over the world. Music Awards bosses believe that expanding the competition categories to include an award for virtual performances will allow MTV to gain a new audience.

Meanwhile, popular performers and movie stars around the world continue to show interest in the cryptocurrency market. Recently, Sir Anthony Hopkins announced the release of a personalized NFT project.